News November 2021: Founded as a swap meet in 1964, the Munich Show is one of the largest European trade and experience fairs for gemstone and jewelry enthusiasts. This year, from October 22nd to 24th, in two sections, the Mineralientage München and Gemworld Munich, everything that makes gemstone lovers’ hearts beat faster.
A huge selection of crystals, minerals and fossils as well as precious stones and jewelry was on display. The special shows of the Mineralientage are particularly popular with the public: in 2021 the motto was “The Magic of Stones”. With top finds from North America, it showed items on loan from Harvard University and also exhibited “Magic Fossils” from the State Office for the Environment. The response to the fair was consistently positive, with a total of over 300 international exhibitors and 30,000 visitors this year.
VISITOR ECHO WAS CONSISTENTLY POSITIVE
The Gemworld Munich is of course also an important platform for the specialist audience. Together with manufacturers, wholesalers, importers, associations, specialist publishers and institutions, A.KRÜSS-Gemmology also presented its current range.
As almost every time, there were countless people interested in our gemmology devices and our microscopes for examining gemstones attracted special attention.
The trade fair was twice as exciting for us, as we had multiple premieres in our luggage: In addition to many high-quality gemmological devices, we were also able to present the new brochure and the new web shop. We were extremely pleased with the positive feedback from the international audience and exhibitor colleagues.
Influencers discover Gemworld Munich
International bloggers and influencers have also discovered Gemworld Munich for themselves. The social media stars are impressed by the internationality of the exhibitors and the diversity of the offer. It is becoming increasingly clear what importance social media has and how important a presentation on Instagram & Co is. A.KRÜSS Optronic has also been presenting itself on these important channels since 2018, with steadily growing success.
Of course there is also a post about Gemworld 2021 now. Next year the event will take place from September 30th, 2022 to October 2nd, 2022.
We will definitely be represented both online and offline, certainly again with many other innovations.